The feature list that comes with your draft isn't a menu of upsells — it's meant to be read as a real, checkable plan for the fuller system a business like yours actually runs on. Here's how to actually use it that way.
Every feature aiKit proposes comes back pre-selected — the plan starts as "everything included," and you uncheck what you don't want, rather than starting from nothing and having to opt in to each one. That default is worth knowing, because it means an unreviewed feature list isn't neutral — it's a real commitment until you actively remove something from it. Go through it deliberately once, rather than assuming you'll circle back.
You can add a free-text note to get more ideas, and it's genuinely additive — it will never repeat or reword something already on your list. But it can only turn a note into something concrete if the note itself is concrete. "Make it more complete" has nothing for it to grab onto. "Text customers a reminder the day before their appointment" becomes a real, buildable feature — and if a single note naturally covers more than one idea, it's built to split that into separate features rather than cramming them into one vague line.
Every feature's description is written to explain what actually happens and who does it, on purpose — and it's also where an honest note about effort lives: some features are simple and self-serve, others would genuinely need more setup, and it's worth reading that distinction rather than assuming every checked box costs the same. It will never invent a specific dollar price for anything — only general phrasing like "could be an optional paid add-on" where real setup is involved — so if you want an actual number, that's a conversation to have directly, not something to expect the list itself to tell you.
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